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New
Invisible Tease Supersize
$ 49.95

Your hands become the ultimate styling tool with our lightweight transforming formula to direct, shape, style and texturize your hair.

How to Use: Work a small amount of product thinly over fingertips. Apply at on dry hair at the root for lift and mid-length to ends for fullness. Can also be used on wet hair.

Ultimate Brow Styling Tool
$ 10.00

Our Ultimate Brow Styling Tool allows you to be in control of your color application and create natural looking brows that are full and defined. Its compact size is great for on the go touch ups.

New
Volume+ Shampoo & Conditioner Duo
$ 60.00

Elevate your haircare routine with the TRUHAIR Volume+ Shampoo & Conditioner Duo, designed to transform dull, lifeless hair into vibrant, voluminous locks.

Step 1: Cleanse & Boost – TRUHAIR Volume+ Shampoo, enriched with biotin and
panthenol, gently cleanses while adding body, enhancing shine, and promoting healthy-looking hair—all without weighing it down.

Step 2: Nourish & Revitalize – Follow with TRUHAIR Volume+ Conditioner, infused with keratin and panthenol to smooth, strengthen, and hydrate while amplifying volume and shine.

New
Color & Conceal + Root & Scalp Cover Up Kit
$ 113.00

Flawless color, wherever you are.

This cost-effective duo gives you the power to cover grays, fill thinning areas, and refresh roots—whether at home or on the go.

New
Root and Scalp Cover Up + Refill Kit
$ 105.00

Your year long solution to grays, thinning hair, and salon visits.

We heard you and we upgraded everything. This premium kit delivers enhanced coverage and care for thinning areas, grays, and sparse hairlines, with a full year supply of our Root & Scalp Cover Up Compact.

New! + Free Gift
Brilliance Boost Shine & Repair At-Home Gloss Treatment
$ 39.00

Elevate your hair routine with a salon-inspired treatment designed to transform dull, dry strands into a sleek, glossy masterpiece. TRUHAIR’s Brilliance Boost At-Home Gloss Treatment delivers intense hydration and radiant shine for a healthy, luminous finish—no appointment necessary.

New
Perfect Brow Value Set
$ 62.00

Flawless brows start here! Our Perfect Brow Value Set is designed to keep your look polished from root to brow—effortlessly filling, defining, and perfecting in just minutes. No learning curve here, simply dab and swipe on thicker-fuller brows that look natural and defined, and finish out the look with our 2-in-1 conditioning control serum for all-day perfection.

New
Volume+ Shampoo with Biotin and Panthenol
$ 30.00

Transform dull, lifeless hair into vibrant, voluminous locks with TRUHAIR Volume+
Shampoo. Enriched with biotin and panthenol, this lightweight formula boosts body, enhances shine, and promotes healthy-looking hair—all without weighing it down.

New
Brow Tease & Setting Gel 2-in-1 Conditioning Control Serum
$ 24.00

Tame unruly eyebrows and flyaways with our 2-in-1 conditioning control serum that keeps rouge hair in place all day. This non-sticky and clear formula dries down to a natural shiny finish that will never be greasy, flaky or leave a residue behind. Your hair and brows will look healthy and fluffy thanks to the conditioning benefits of soy protein, collagen and botanicals.

New
Dual-Sided Powder Puff Applicator 2PK
$ 18.00

Get easy, flawless, and customizable coverage with our dual-sided powder puff. Designed to apply your Root & Scalp Pressed Powder Compact seamlessly. Whether you're targeting roots, thinning spots, or your hairline, this puff gives you control where you need it most.

Chelsea’s Favorite Hair Scrunchies - 2 Pack
$ 8.00

Chelsea’s Favorite Scrunchies are the classic hair accessory that will always be in style. Designed to tie back hair without the damage while adding a stylish accessory to your look. Made with high-quality, soft, flexible fabric in a pack of two colors.

New
Volume+ Conditioner with Keratin and Panthenol
$ 30.00

Nourish and revitalize your hair with TRUHAIR Volume+ Conditioner. Infused with keratin and panthenol, this lightweight formula helps smooth, strengthen, and hydrate while enhancing volume and shine. Perfect for restoring life to dull, flat hair.

New
Volume+ Duo Jumbo with Keratin and Panthenol
$ 120.00

Elevate your haircare routine with the TRUHAIR Volume+ Shampoo & Conditioner Duo Jumbo, designed to transform dull, lifeless hair into vibrant, voluminous locks.


Step 1: Cleanse & Boost – TRUHAIR Volume+ Shampoo Jumbo, enriched with biotin and panthenol, gently cleanses while adding body, enhancing shine, and promoting healthy-looking hair—all without weighing it down.


Step 2: Nourish & Revitalize – Follow with TRUHAIR Volume+ Conditioner Jumbo, infused with keratin and panthenol to smooth, strengthen, and hydrate while amplifying volume and shine.

New
Volume+ Conditioner Jumbo with Keratin and Panthenol
Regular price $ 60.00 Sale price $ 54.00

Nourish and revitalize your hair with TRUHAIR Volume+ Conditioner Jumbo. Infused with keratin and panthenol, this lightweight formula helps smooth, strengthen, and hydrate while enhancing volume and shine. Perfect for restoring life to dull, flat hair.

New
Volume+ Shampoo Jumbo with Keratin and Panthenol
Regular price $ 60.00 Sale price $ 54.00

Transform dull, lifeless hair into vibrant, voluminous locks with TRUHAIR Volume+ Shampoo Jumbo. Enriched with biotin and panthenol, this lightweight formula boosts body, enhances shine, and promotes healthy-looking hair—all without weighing it down.