Not VV

Whipped
$ 26.00

This creamy whipped conditioner contains nano-encapsulated Ceramides and Vitamin E that provide intense moisture for dry and damaged hair. 7.8 oz

New
Nylon Bristle Brush Applicator
$ 14.00

Precision meets performance.

Firm, nylon bristles grip the perfect amount of product from your Root & Scalp Cover Up Compact, giving you smooth, controlled coverage with every stroke. Touch-ups just got a lot more satisfying.

Thickening Shampoo with Pump
$ 30.00

Get Volume in just ONE Wash!

High Dose® ingredients thicken and plump lifeless hair with our protein packed formula. Our most requested product, perfected over four years in the making.

High Dose® Ingredients:

  • Aloe vera (30%): moisturizes and seals hair for strength and shine.
  • Tri-Protein complex (2%): (quinoa, wheat, and rice proteins) repair damage for smooth, healthy, and thick hair.
  • Inula HC (1%): preserves hair color and intensifies brightness for natural and dyed hair.
  • 7.8 fl oz.
Save $ 13.00
Color & Conceal Jumbo 18g
Regular price $ 87.00 Sale price $ 74.00

We’ve got you covered, literally. Our hair concealer formula is designed for you to have flawless hair color at all points in your coloring cycle. 0.6 OZ / 18 G 

Color Fibers Control Brush
$ 10.00

Paired with our Color Fibers Refill with Thickening Fibers formulation, you can use this brush to decide how much you want to use and where you want to apply.

Color & Conceal with 5pc Brow Stencil Set
$ 38.00

Get the perfect brow look with our easy-to-use and natural-looking stencil kit. 

Perfect Brow 5-Stencil Kit (pair with Color & Conceal)
$ 14.00

Get the perfect brow look with our easy-to-use and natural looking stencil kit. Choose the brow shape that fits your style from the five stencils that are included, then use Color & Conceal to stamp on perfect looking brows in minutes.

Ultimate Teasing Comb
$ 14.00

Add volume and lift with our Ultimate Teasing Comb with dual-layering teeth, wider on the outside and finer on the inside, that have alternating lengths to make backcombing quick and easy. Expertly designed to provide grip and control, allowing you to choose where you want lift. Use the tapered tail to section and group hair.

New
Airlift Volume Refresh Powder
$ 30.00

Our innovative Airlift Volume Refresh Powder is a lightweight, hydrating formula that adds instant volume, absorbs excess oil, and refreshes hair between washes. The puff applicator easily distributes the formula, making it mess-free and putting you in control to build your desired texture and lift. Infused with betaine, sodium hyaluronate, and botanical extracts like chamomile flower and pomegranate, it hydrates and soothes the scalp while maintaining hair’s natural shine.

New
Root & Scalp Cover Up Pressed Compact Refill
$ 34.00

Cover, conceal, and treat. The refill.

This waterproof pressed powder refill blends effortlessly to disguise grays, fill thinning areas, and boost your hairline for a naturally full look. Enriched with pearl extract and four antioxidant-rich berries, it doesn’t just cover, it cares. Smooth, portable, and free from parabens, sulfates, and fragrance, it's the finishing touch your hair routine’s been waiting for.

Pairs with Root & Scalp Cover Up Pressed Compact 

New
Firmaflex Firm Hold Finishing Hairspray
$ 32.00

Elevate your style with Firmaflex Finishing Hairspray. Enjoy long-lasting hold and flexibility without compromise. Embrace confidence as your hair stays perfectly in place, naturally movable and vibrant. 10oz / 284 g

Extreme Volume Hairspray with Teasing Comb Kit- Save 26%
$ 46.00

We paired our cult favorite Extreme Volume Holding Spray with our Ultimate Teasing Comb so you can be in control of your style. Build volume with our expertly designed teasing comb's dual-layering teeth and lock it in place with our lightweight and brushable holding formula.

Together you can create endless styles and maximum volume. Plus, you never have to worry about your hair being sticky, flaky, or dull.

Volume Restoring Mask
$ 49.00
Restore volume in minutes with our exclusive hair plumping formula that is packed with protein and panthenol. Lightweight moisturizers, aloe and argan, will replenish your hair with moisture, but never weigh you down. 
Raise the Roots Home & Go Duo
$ 38.00

Silk-Spun fiber technology adds unbelievable thickness and helps strengthen hair. 

4oz + 1oz 

New! + Free Gift
Brilliance Boost Shine & Repair At-Home Gloss Treatment
$ 39.00

Elevate your hair routine with a salon-inspired treatment designed to transform dull, dry strands into a sleek, glossy masterpiece. TRUHAIR’s Brilliance Boost At-Home Gloss Treatment delivers intense hydration and radiant shine for a healthy, luminous finish—no appointment necessary.