GOOD HAIR IS TOTALLY EMPOWERING. WE’RE HERE TO HELP WITH THAT.
Innovative solutions for your everyday hair needs. Always easy. Always free of parabens, sulfates, and never tested on animals.
OUR BESTSELLERS View all
“We make products with
innovative formulations and effective ingredients
that are easy for you.”
– Chelsea Scott, Founder
COLOR MATCH GUARANTEE
Our colors are formulated to match, guaranteed. If for any reason you don’t love it, our color experts will work with you until a match is achieved or your money back.
Take your color...
ON THE GO
The Color & Lift To Go Precision Hair Liner gives you the same formula to match your hair color and temporarily cover gray hairs, thinning areas or growing-in roots and extends the time between salon color treatments. Its precision sponge applicator tip allows for quick and easy application.
ARE YOU A
Use #truhair to join the community