Save big on your
favorite bundles
just in time
for the holidays.

Score the best prices of the year before it’s too late.

Save big on your favorite bundles just in time for the holidays.

Score the best prices of the year before it’s too late.


High Dose® Haircare

Active concentrations of botanicals + rich pigments, made even more effective by science and innovation. The difference between having a good hair day and rocking a good-hair life.

BESTSELLER

root color powder

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your perfect hold

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NEW

skin care your hair

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NEW

hair concealer

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volume in just one wash

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BESTSELLER

root color powder

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your perfect hold

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NEW

skin care your hair

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NEW

hair concealer

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Why High Dose® Haircare matters

Sure, botanical ingredients can be the superpowers in your haircare arsenal, but to be effective, there have got to be the right balance of them in your products to actually deliver all the promised good stuff. That’s why our High Dose® solutions have a just-perfect amount of everything that matters. We hit upon those formulations by elevating the benefits of natural ingredients with the help of science. Then we create new technologies to deliver them most efficiently to your scalp and hair. But we don’t stop there! Serious rounds of clinical testing in combo with testing on real humans like you guarantee we deliver the absolute best products to solve all of your hair problems. End result? A good-hair life.

 


Cleanse & Treat

volume in just one wash

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NEW

skin care your hair with hyaluronic acid

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volume in just one wash

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moisturizing micro-bubble shampoo

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Deep cleanse + exfoliate your scalp

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moisturizing nano-encapsulated conditioner

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volume in just one wash

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whipped + plush hair towel

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volume in just one wash

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NEW

skin care your hair

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Color & Style

BESTSELLER

root color powder

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hair color mousse

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your perfect hold

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luminizing powder

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NEW

hair concealer

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thickening fiber cream

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BESTSELLER

root color powder

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NEW

hair concealer

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your perfect hold

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hair color mousse

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We believe Nature is the best place to start.

That’s why at the base of everything we create are botanicals from which we extract superpower benefits.

 

We believe Science can elevate the nearly perfect to the truly perfect.

That’s why we spend so much time and energy transforming our botanical ingredients into formulas that will deliver all those benefits to your hair in the most efficient ways.

 

We believe in Getting Personal.

That’s why we’re available to answer every single one of your questions with personalized advice. Like having your own stylist 24/7.

 

$3 Shipping Always,
Free shipping over $50

As featured in

7 Root Concealers to Keep Your Hair Color in Check

 

Root touch-up is the healthiest segment of the hair-color market.

If covering up your gray hairs is your thing, Truhair is pretty perfect for doing so.

It works to both tone your color and boost volume, so it’s a godsend between salon visits.

COLOR MATCH GUARANTEE

Our colors are formulated to match, guaranteed. If for any reason you don’t love it, our color experts will work with you until a match is achieved or your money back.

$3 Shipping Always,
Free shipping over $50

COLOR MATCH GUARANTEE

Our colors are formulated to match, guaranteed. If for any reason you don’t love it, our color experts will work with you until a match is achieved or your money back.

@TRUHAIR