11% Off Color & Conceal | Use code CONCEAL11
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Gray Roots?
Thinning Hair?
Fixed in Seconds.

Meet the original hair concealer

  • 100s 5-Star Reviews
  • Covers seamlessly in under 60 seconds
  • 11 shades available
  • Clinically Tested 100% Waterproof
Find Your Shade
Woman applying hair concealer
Before Before
After After
11% Off Color & Conceal | Use code CONCEAL11
Shop Now
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g
Color & Conceal 6g


TRUHAIR COLOR MATCH GUARANTEE:

Our color experts have spent seven years formulating these shades to ensure a perfect match for any and every hair color. If the shade doesn’t match when you get it at home we will ship you out the best shade or help create a custom shade for your hair.

Color & Conceal 6g

Cream-to-powder waterproof hair concealer

190 reviews
$ 29.00

We’ve got you covered, literally. Our hair concealer formula is designed for you to have flawless hair color at all points in your coloring cycle. This waterproof cream-to-powder concealer is perfect for touching up root grow out, contouring your hairline, or filling in thin spots.


Waterproof

Easy Application

Full Coverage

q1

Need help? View our Color Chart

Our Color Match Guarantee means if your color doesn't match, we'll ship you out the right shade free of charge.

We’ve got you covered, literally. Our hair concealer formula is designed for you to have flawless hair color at all points in your coloring cycle. 

  • No Mess: Skip the product fall out. Our formula is contained in the cap & adheres to your sponge for no mess application. 
  • Travel-Friendly: Keep with you for a touch up anytime, anywhere. This portable design is travel-friendly & perfect for on the go.
  • Sponge Applicator: The sponge allows for your most precise application, making sure no strand is left uncovered.
  • Stays With You: Our innovative, water-resistant formula will make sure your color stays on  flawlessly, rain or shine. Our pigments adhere to your hair until you're ready for your next shampoo.

Start by removing the cap and gently tapping the sponge inside to transfer color to applicator. Apply to desired area on dry hair, starting at the scalp and working outwards. Washes out with shampoo.

Color & Conceal

Tapioca Starch, Aluminum Starch Octenylsuccinate, Dimethicone, Mica, Isononyl Isononanoate, Dimethicone Crosspolymer, Glycolipids, Aluminum Hydroxide, Phenoxyethanol, Triethoxycaprylylsilane, Caprylyl Glycol, Polybutene, May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), artificial color


TRUHAIR COLOR MATCH GUARANTEE:

Our color experts have spent seven years formulating these shades to ensure a perfect match for any and every hair color. If the shade doesn’t match when you get it at home we will ship you out the best shade or help create a custom shade for your hair.

The Root Coverage Solutions Out There Just Weren’t Cutting It.

Salon Visits

are expensive and time-consuming

Root Sprays

look fake or rub off

Hair Dye

Harsh chemicals are damaging

Now, there’s a solution that meets your expectations and ours.

11% Off Color & Conceal | Use code CONCEAL11
Shop Now

How to Use

Four simple steps to instant confidence

  • 1 Dab onto roots or thinning areas.
  • 2 Tap the sponge inside to transfer color to the applicator.
  • 3 Apply the color to the desired area on dry hair, starting at the scalp.
  • 4 Work the color outwards from the scalp to the ends.
Shop Color & Conceal

Meet Color & Conceal

The cream-to-powder concealer that goes wherever you do.

Slip it into your pocket or purse for instant, mess-free touch-ups. Anytime, anywhere.
From start to finish, we crafted a root coverage solution with every feature you’ve been looking for.

Color & Conceal applicator
  • Applies easily, blends naturally
  • Clinically tested 100% waterproof
  • No mess application
  • Washes out with shampoo
  • Choose from 11 shades
Shop Color & Conceal

Results that solve your hair concerns

Woman applying hair concealer

Real Results from Real People

See how Color & Conceal is changing lives

Loved by Thousands Who Wanted a Better Option

5 star rating

"I appreciate how this product works to cover the gray hairs around my temples and sides of face. This deepening brown adds youthfulness to my facial skin tone. The color is easy to apply and stays in place even in hot, humid weather."

Sherry D

Verified Customer
5 star rating

"I have very thick hair, but it is so dark that sometimes my scalp looks VERY white. This product was perfect for softening the harsh lines of my hair and scalp, especially when I put my hair half up / down. Would recommend 10x over!"

Chynna

Verified Customer
5 star rating

“I have tried many temporary touch up hair products and TRUHAIR is by far the best! There is no mess, easy to apply, covers my grays and is small enough to carry in my bag. But what I like the best is that it doesn’t transfer to my fingers or under my nails when I scratch my head. I use Medium Brown and it’s a perfect match to my hair!”

Jill O.

Verified Customer
5 star rating

“Totally Works! Easy and quick to use. Stays on for the day…. What else can you ask for in a root concealer?”

Carmen B.

Verified Customer
5 star rating

"This is exactly what I was looking for! It covers my grays between hair appointments and it’s easy to use. The product I was using before was a spray that left a huge mess in my sink. This concealer goes on smoothly without having to wipe down my entire bathroom vanity."

Monica A.

Verified Customer
5 star rating

"Although my hair isn’t thinning, I like filling in my hairline and part because my scalp seems more noticeable with gray hair. I like the sticking power of this. Looks so natural. I got white and it brightens around my face."

Anne B.

Verified Customer

Why Color & Conceal Beats Other Options

See how we stack up against the alternatives

Feature Color & Conceal Our Product Root Spray Hair Dye
Instant results
Natural look
Waterproof
Washes out
No damage

Find Your Perfect Shade

Pro tip - Choose the shade you want your root area to be, choose darker if you are in between shades

Black

For jet black

Darkest Brown

Deep brunette to almost black

Dark Brown

For dark brunettes
Warm undertones

Medium Brown

For medium brunettes
Warm undertones

Light Brown

For dark/dirty blonde to light brunettes

Auburn

Natural red and light red to strawberry blondes

Red

For fiery red hair color

Blonde

For light to golden blonde color

Light Blonde

For ash blondes
Cool undertones

White

For platinum to white hair

Gray

For silver to gray hair

You Don’t Need a Salon Appointment
to Feel Confident Today

Join thousands who’ve discovered the instant fix for gray roots and thinning hair

Hundreds of 5 Star Reviews
Ships within 24 hours
Love it or your money back
Color & Conceal shades
Shop Color & Conceal

Frequently Asked Questions

Everything you need to know about Color & Conceal

What are the ingredients in Color & Conceal?
Tapioca Starch, Aluminum Starch Octenylsuccinate, Dimethicone, Mica, Isononyl Isononanoate, Dimethicone Crosspolymer, Glycolipids, Aluminum Hydroxide, Phenoxyethanol, Triethoxycaprylylsilane, Caprylyl Glycol, Polybutene, May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), artificial color
Is Color & Conceal safe to use on hair and scalp?
Yes — the product is formulated without talc, parabens, sulfates, and mineral oil, and is designed for temporary cosmetic use on hair and scalp.
How do I apply Color & Conceal?
Remove the cap. Tap the sponge applicator to transfer product. Apply to dry hair at the root, hairline, or thinning areas. Blend as desired. Product washes out with shampoo.
Will the color transfer to clothes or pillowcases?
No — Color & Conceal uses a waterproof formula designed to stay put through sweat, rain, and normal movement until shampooed out.
What if my shade doesn’t match?
No worries! TRUHAIR offers a Color Match Guarantee — if your shade isn’t right, they’ll help you find a better match or create a custom shade
How long does the coverage last?
Color & Conceal provides temporary coverage that lasts through the day and holds until your next shampoo. It’s ideal for touch-ups between color treatments.
Can I use it to fill in thinning areas or gray hair?
Yes — it’s formulated to cover root growth, fill in thin spots or hairlines, and camouflage grays with a natural appearance