Created by hair expert Chelsea Scott, the current TRUHAIR brand was launched in January 2012 on HSN with a record-breaking $1 million in sales—in just one show—selling out its entire product line and launching a major beauty industry success story.
TRUHAIR’s mission is to fill a void in the beauty market for easy-to-use hair care products—with a specific focus on color—that let women extend time between salon visits, deal with their hair challenges and take their look to a whole new level along the way.
TRUHAIR’s groundbreaking formulas combine skin-care quality ingredients from natural extracts with advanced technologies to deliver truly unique, pro-quality results at home. All without breaking the bank. TRUHAIR is one of the best-selling hair care lines on HSN and other beauty channels around the world, with a full collection of products that cover unwanted roots or grays and add sexy volume, texture and shine.
MEET CHELSEA Founder and Chief Creative Officer
“TRUHAIR was born out of my belief that if you have a great hair day, everything else falls into place,” says Scott. “Why not help women make that happen easily 24/7 instead of only when they hit the salon?”
Chelsea Scott was 18 when she walked into a job interview at a manufacturing plant for beauty products in Milan, Italy, on the hunt for the job that would let her stay longer in the country she’d visited with a friend and now didn’t want to leave. There was 80’s music blasting from a boom box and about 50 young women in lab coats and hairnets taking lipstick bullets off a conveyor belt and hand-inserting them into beautifully-crafted tubes. “Some women were pouring hot liquids into compacts, others applying labels to retail cartons,” says Scott. “I learned this was a manufacturer for some of the most prestigious beauty brands in the world. I ended up staying for three years and developed a real passion for this business.”
Scott has been involved in nearly every facet of the beauty product landscape since then, both in the retail sphere and in product development. In that time she built a stellar reputation as a hair care expert and innovator.
Her obsession with beauty products led Scott to the realization that there was a void in the market for hair care solutions that let women solve their trickiest hair issues and extend time between salon visits while looking like they had their own personal stylist. She created unique, natural formulations to achieve these results, launching initially on HSN in 2002 and continuing to develop the business, culminating in the launch on HSN of TRUHAIR in 2012. Scott is the on-air personality of the brand and continues to push the boundaries of product innovation, often traveling to far-flung locales to find inspiration and unique ingredients for hair care solutions. She is also a partner in The Beauty Groupe, a management company for brands looking to develop an on-air sales business.