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New! + Free Gift
Brilliance Boost Shine & Repair At-Home Gloss Treatment
$ 39.00

Elevate your hair routine with a salon-inspired treatment designed to transform dull, dry strands into a sleek, glossy masterpiece. TRUHAIR’s Brilliance Boost At-Home Gloss Treatment delivers intense hydration and radiant shine for a healthy, luminous finish—no appointment necessary.

New
Volume+ Shampoo Jumbo with Keratin and Panthenol
$ 60.00

Transform dull, lifeless hair into vibrant, voluminous locks with TRUHAIR Volume+ Shampoo Jumbo. Enriched with biotin and panthenol, this lightweight formula boosts body, enhances shine, and promotes healthy-looking hair—all without weighing it down.

New
Volume+ Conditioner Jumbo with Keratin and Panthenol
$ 60.00

Nourish and revitalize your hair with TRUHAIR Volume+ Conditioner Jumbo. Infused with keratin and panthenol, this lightweight formula helps smooth, strengthen, and hydrate while enhancing volume and shine. Perfect for restoring life to dull, flat hair.

New
Volume+ Duo Jumbo with Keratin and Panthenol
$ 120.00

Elevate your haircare routine with the TRUHAIR Volume+ Shampoo & Conditioner Duo Jumbo, designed to transform dull, lifeless hair into vibrant, voluminous locks.


Step 1: Cleanse & Boost – TRUHAIR Volume+ Shampoo Jumbo, enriched with biotin and panthenol, gently cleanses while adding body, enhancing shine, and promoting healthy-looking hair—all without weighing it down.


Step 2: Nourish & Revitalize – Follow with TRUHAIR Volume+ Conditioner Jumbo, infused with keratin and panthenol to smooth, strengthen, and hydrate while amplifying volume and shine.

New
Color & Conceal + Root & Scalp Cover Up Kit
$ 113.00

Flawless color, wherever you are.

This cost-effective duo gives you the power to cover grays, fill thinning areas, and refresh roots—whether at home or on the go.

Save $ 7.00
Color Fibers Control Brush Kit
Regular price $ 35.00 Sale price $ 28.00

Boost the look of your hair's body, refresh scalp, and color gray roots with plant derived fibers and quality pigments. We paired it with our new control brush so you can decide how much you want to use and where you want to apply it. 4.5g / 0.16 oz

Sold Out
Extreme Volume Hairspray with Teasing Comb Kit- Save 26%
$ 46.00

We paired our cult favorite Extreme Volume Holding Spray with our Ultimate Teasing Comb so you can be in control of your style. Build volume with our expertly designed teasing comb's dual-layering teeth and lock it in place with our lightweight and brushable holding formula.

Together you can create endless styles and maximum volume. Plus, you never have to worry about your hair being sticky, flaky, or dull.

Chelsea’s Favorite Hair Scrunchies - 2 Pack
$ 12.00

Our Founders Favorite Scrunchies

Chelsea’s Favorite Scrunchies are the classic hair accessory that will always be in style. Designed to tie back hair without the damage while adding a stylish accessory to your look. Made with high-quality, soft, flexible fabric in a pack of two colors.

New
Perfect Brow Value Set
$ 62.00

Flawless brows start here! Our Perfect Brow Value Set is designed to keep your look polished from root to brow—effortlessly filling, defining, and perfecting in just minutes. No learning curve here, simply dab and swipe on thicker-fuller brows that look natural and defined, and finish out the look with our 2-in-1 conditioning control serum for all-day perfection.

New
Dual-Sided Powder Puff Applicator 2PK
$ 18.00

Get easy, flawless, and customizable coverage with our dual-sided powder puff. Designed to apply your Root & Scalp Pressed Powder Compact seamlessly. Whether you're targeting roots, thinning spots, or your hairline, this puff gives you control where you need it most.

New
Nylon Bristle Brush Applicator
$ 14.00

Precision meets performance.

Firm, nylon bristles grip the perfect amount of product from your Root & Scalp Cover Up Compact, giving you smooth, controlled coverage with every stroke. Touch-ups just got a lot more satisfying.

Ultimate Brow Styling Tool
$ 10.00

Our Ultimate Brow Styling Tool allows you to be in control of your color application and create natural looking brows that are full and defined. Its compact size is great for on the go touch ups.

Ultimate Teasing Comb
$ 14.00

Add volume and lift with our Ultimate Teasing Comb with dual-layering teeth, wider on the outside and finer on the inside, that have alternating lengths to make backcombing quick and easy. Expertly designed to provide grip and control, allowing you to choose where you want lift. Use the tapered tail to section and group hair.

Perfect Brow 5-Stencil Kit (pair with Color & Conceal)
$ 14.00

Get the perfect brow look with our easy-to-use and natural looking stencil kit. Choose the brow shape that fits your style from the five stencils that are included, then use Color & Conceal to stamp on perfect looking brows in minutes.

Chelsea’s Favorite Creaseless No Bend Hair Clips
$ 14.00

Designed to ease everyday styling, whether it’s setting your hair, or during makeup application, these powerful yet lightweight clips (6) will prevent pesky bends & creases hair accessories leave behind.