Ingredients Matter: Do you know what you’re putting in your hair?

Experts say you should treat your hair like you treat your skin. With extra care. This starts with checking the ingredients in your favorite products. What do these ingredients do? How are they helping my hair?

We’re giving you a breakdown of our latest product: WHIPPED Conditioner to show you just how it’s key ingredients work to give you stronger, healthier hair.

KEY Ingredients Breakdown:

  • Ceramides - Seal the hair cuticle, enhance the shine, and allow hair to endure wear and tear over time. They promote elasticity and moisture retention, and aid in strengthening hair. Ceramides help protect color treated hair from fading and reduce UV damage.
  • Black Oat Extract - Contains water-retaining elements like amino acids that help hair and skin hold onto their natural moisture. Being anti-inflammatory and rich in essential fatty acids. It is naturally calming, moisturizing and rejuvenating for skin and hair.
  • Vitamin E - The vitamin's antioxidant properties help reduce the amount of oxidation and free radicals that cause the hair follicle cells to break down. Continued use helps prevent breakage and brittle hair.
  • Other Key Nutrients - Wheat, Corn, and Soy Proteins, Argan Oil, Camellia Leaf, Carob seed extract.

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