YOUR ONE STOP SHOP FOR NO B.S. TIPS AND TRICKS
#62 - Telling a perfect stranger that her ridiculously good hair cut really is ridiculously good will totally make your day. (Never mind what it’ll do for hers!)
TRUHAIR TRUTH #61
Some part of your tax rebate check should def be spent on something totally frivolous. Or, you know, delicious even. (A $15 Mast Brothers’ chocolate bar for sure counts.)
TRUHAIR TRUTH #60
Nora Ephron: “There's a reason why 40, 50 and 60 don't look the way they used to, and it's not because of feminism, or better living through exercise. It's because of hair dye.” Cheers to our Color & Lift root color powder!
TRUHAIR TRUTH #59
IAPW, handwritten thank-you notes will never go out of style.
TRUHAIR TRUTH #58
Dying your hair pastel is a perfectly acceptable Easter look. And that’s no April Fool’s joke!
TRUHAIR TRUTH #57
It’s officially spring, just like we told you it would be!
TRUHAIR TRUTH #56
You can be Irish for a day (specifically, this Sat.). But you really don’t have to drink green beer to go there. Sláinte!
TRUHAIR TRUTH #55
The 107th annual International Women’s Day is on March 8. In our book it’s every day!
TRUHAIR TRUTH #54
There is no such thing as being too excited about Milk Bar going national. (Christine Tosi, St. Pete’s on your list, right?)
TRUHAIR TRUTH #53
In exactly four weeks from today, it will be spring. Really.
TRUHAIR TRUTH #52
Sure Valentine’s day is nice but Galentine’s day sounds even better! We’re all about celebrating women we have hair crushes on, right here.
TRUHAIR TRUTH #51
There’s a total 1970s working-woman moment happening in fashion right now (check out “The Mary Tyler Moore Show” and Meryl Streep’s wardrobe as Katharine Graham in The Post if you need a few references). High-waisted trousers, bow blouses, in-control attitude—we’re kind of loving it.
TRUHAIR TRUTH #50
It’s likely you won’t suddenly develop a crush on that lip color you never wore last year. Time to toss it!
TRUHAIR TRUTH #49
Your go-to holiday party shoes should still be trotted out in January, just because.
TRUHAIR TRUTH #48
Dark chocolate has awesome health benefits. We’re sure that extends to hot chocolate.
TRUHAIR TRUTH #47
In honor of awards season, dyeing your hair to match your fave movie character is perfectly acceptable. Especially if she’s Lady Bird.
TRUHAIR TRUTH #46
If T-Swift can reinvent herself, you can too! Get The Lowdown on what you need to get there. Happy 2018!
TRUHAIR TRUTH #45
TRUHAIR TRUTH #44
Our newest song obsession, “The Future is Female,” from sisters Lizzy and Venus Lightyear, AKA The Big Hair Girls, is the best get-you-in-the-mood-for-that-holiday party tune we’ve heard in a very long time. (Plus, that awesome hair!)
TRUHAIR TRUTH #43
The festival of lights starts tonite after sunset. Happy Chanukah!
TRUHAIR TRUTH #42
You’ve got 20 magical days to prep for Christmas. Chelsea’s blog this month has beyond-genius, total-surprise gifts for every beauty lover in your life.
TRUHAIR TRUTH #41
Average temps in St. Pete, FL, our hometown, plummeted this month from around 80 degrees to around 74. Because, you know, winter.
TRUHAIR TRUTH #40
Packing beauty stuff for a long holiday weekend can be a drag. That’s why you’ll love our Volcanic Volume Volumizing Paste—it’s a total multi-tasker (kind of like you) that kicks up the volume and texture, all in one little easy-to-carry product.
TRUHAIR TRUTH #39
Thanksgiving is super-early this year—as in, only nine days away. So we thought you could use a friendly reminder that it’s time to order up all that “homemade” stuff you’re going to bring or serve. (We won’t tell if you don’t!)
TRUHAIR TRUTH #38
It’s Election Day! If there are any local elections your way, we hope you’ll be sporting one of those “I voted!” stickers by the end of the day. Or maybe you’re running for office yourself. If so, good luck!
TRUHAIR TRUTH #37
Morticia Addams = best way to be in costume but still be kinda sexy. Our Revive & Style Instant & Temporary Hair Color Mousse in black can help get you there.
TRUHAIR TRUTH #36
Fall does not bring an end to our gelato addiction. Which is why Talenti’s seasonal pumpkin pie gelato is in our freezer right now.
TRUHAIR TRUTH #35
Our new Big Lift Volume Stick, made from magical all-natural ingredients, adds volume and shine and holds curls for up to 25 hours. For real.
TRUHAIR TRUTH #34
Taking a long-weekend road trip to do some leaf peeping is an absolutely required activity right about now.
TRUHAIR TRUTH #33
It was 46 years ago today (Oct. 3, 1971) that tennis legend Billie Jean King became the first female athlete to win $100,000. (Two years later she beat Bobby Riggs in the match so entertainingly revisited in Battle of the Sexes.)
TRUHAIR TRUTH #32
We’re four days into the official start of fall. That means it’s officially time for boots. (If you live in Florida and it’s still 1,000 degrees, open-toe booties work.)
TRUHAIR TRUTH #31
Mousse: 1. a sweet or savory dish made as a smooth light mass with whipped cream and beaten egg white, flavored with chocolate, fish, etc., and typically served chilled. 2. a foamy preparation used on the hair to help hold it in place, as in our Revive & Style Instant & Temporary Hair Color Mousse, which we think does pretty sweet things.
TRUHAIR TRUTH #30
The most entertaining part of New York Fashion Week, which ends tomorrow, is the street style inspo. Our fave place to check out the “she wore what?!” is right here.
TRUHAIR TRUTH #29
Long weekends are awesome things. If you were smart you extended it by one day—as in, you’re still on vacay today!
TRUHAIR TRUTH #28
The last week of the summer is always about that weird mix of giddy (long weekend ahead!) and melancholy (goodbye, beach). But here’s the thing: Summer doesn’t truly end til Sept. 22. Cheers to that!
TRUHAIR TRUTH #27
Mind-blowingly memorable books don’t always translate that way to the big screen. But every single one of our fingers and toes are crossed for The Glass Castle, slated to come out this month, 12 years after Jeannette Walls’ memoir was published. With Brie Larson, Woodly Harrelson and Naomi Watts starring, it seems possible, right?
TRUHAIR TRUTH #26
John Waters gave an entirely new meaning to hairspray with the release of his movie Hairspray back in 1988. TRUHAIR has given an entirely new meaning to hairspray with the release of our Extreme Volume Brushable Hairspray last month. Both, one of a kind.
TRUHAIR TRUTH #25
There’s no way you can be in a bad mood today. It’s a double-whammy of those “fake holiday” days, both of which we are entirely thrilled to celebrate: Happiness Happens Day and International Cat Day. Really, you’ve got to love those.
TRUHAIR TRUTH #24
Today is August 1. Which means exactly five more weeks of Summer Fridays. Make the best of what’s left of those long weekends!
TRUHAIR TRUTH #23
It’s OK to cut waaaayyy back on the serious foundation/blush/powder routine this time of year. It’s summer—it’s refreshing to look more natural (or at least master a more natural looking, lighter-weight makeup routine!).
TRUHAIR TRUTH #22
July is the best time to totally drape yourself in as much sun-reflecting white stuff as possible, given the 90+ degree heat and the 1,000+ degree humidity. Which doesn’t mean we don’t get the thinking of our friends in NYC, who love wearing their usual all-black uniform all-summer long. They look coolest in black so they feel coolest in black. Mind over matter and all that.
TRUHAIR TRUTH #21
Whether you go the all-white or all-black or head-to-toe-color summer wardrobe route, those monochrome palettes are the perfect backdrop for a new hair color. The kind that our Revive & Style Instant & Temporary Hair Color Mousse delivers perfectly! It’s easy to apply, gives you an new look instantly and washes right out.
TRUHAIR TRUTH #20
Hands-down, al fresco dining is absolutely one of the most wonderful perks of summer, even here in Florida, the land of steaminess. The combo of a giant fan and ocean breeze helps. And margherita pizza paired with Truth #19.
TRUHAIR TRUTH #19
It’s now officially summer. Which means it’s officially time for Summer Water. AKA, rosé.
TRUHAIR TRUTH #18
And it’s also time for destination weddings, which means packing for daytime casual, dressy dinners, The Day. To make sure there’s plenty of room in your luggage for all that special stuff, you want to whittle down the hair products. We’ve got you covered: Just slip our mascara-sized, roots-banishing Color & Lift To Go Precision Hair Liner and our multi-tasking Volcanic Volume Paste into your bag. (And check out Chelsea’s blog for more vacay packing tips!)
TRUHAIR TRUTH #17
There’s nothing better than vacation reading. Whether you go with super-light fare, a catch-up on Serious Reads or a page turner in-between, you’ll find something to love in this great mix of new summer books from Elle.
TRUHAIR TRUTH #16
It’s never too early to talk Song of the Summer. Discuss and get back to us on your contenders (Lorde? Katy Perry? Chainsmokers & Coldplay? Haim? Kendrick Lamar?).
TRUHAIR TRUTH #15
Calories from ice cream don’t count between Memorial Day and Labor Day. No, really—total truth.
TRUHAIR TRUTH #14
It is possible to banish your roots in the same amount of time it takes to apply your mascara. Meet our magical Color & Lift To Go Precision Hair Liner to make it happen.
TRUHAIR TRUTH #13
Already-wet hair doesn’t absorb as much chlorine as dry, so be sure to jump under a shower before you dunk in the pool—good to know now that dunking season is here.
TRUHAIR TRUTH #12
On the topic of dunking, there is simply nothing better than almond biscotti dipped into iced coffee.
TRUHAIR TRUTH #11
Less time spent at work swiping through all your friends’ feeds = more time to actually get your work done = a better chance of getting out of the office at a normal hour and hanging out in person with a few of those friends.
TRUHAIR TRUTH #10
Mousse has changed a lot since the ’80s and ’90s—a whole lot. It adds volume like the old stuff, yes, but it also remains soft and touchable, unlike the old stuff. And if it’s our Revive & Style Instant & Temporary Hair Color Mousse, it can even enhance your color.
TRUHAIR TRUTH #9
A money-saving idea that works: Use only cash for a week. It helps you to see exactly what you’re spending your precious green on—and makes it harder to ignore how much of it is stupid stuff! Another money-saving idea that works: Using our Color & Lift With Thickening Fibers root color powder.
TRUHAIR TRUTH #8
That dulce de leche gelato, margherita pizza, just-picked strawberries, Champagne and fill in your can’t-live-without food here exist means there might actually be perfection in the world.
TRUHAIR TRUTH #7
There’s no such thing as bad hair. Only wrong-for-you products. Our Volcanic Volume Paste can fix all that.
TRUHAIR TRUTH #6
The awesomeness of getting dressed up, seriously dressed up, every once in awhile can not be overstated.
TRUHAIR TRUTH #5
There is a way to fool everyone into thinking you have your hair pro on speed dial. And to save majorly on the green stuff along the way. Your secret weapon is here.
TRUHAIR TRUTH #4
Resolutions are never worth keeping. Unless they involve food, travel, music, friends—and having more servings of each.
TRUHAIR TRUTH #3
Naps are good for your hair, your skin, your brain, your everything. So is wine. That’s all.
TRUHAIR TRUTH #2
Sneaking glances at your killer new shoes is the best way to survive a not-so-fun family dinner.
TRUHAIR TRUTH #1
Avocado oil can do for your hair what avocado toast does for your mood—lift it. Our Color & Lift Color Shield Conditioner is serious proof.