TRUHAIR was created as the ultimate great-hair-day-every-day, no-pros-needed beauty hack. We give women quick and easy fixes for a wide range of hair challenges that allow you to turn bad-hair days to kickass-hair days, entirely on your own. (Like carrying your stylist in your pocket.)
THE TRU STORY
Created by hair expert Chelsea Scott, the current TRUHAIR brand was launched in January 2012 on HSN to an overwhelming response. With 20-plus years’ experience in the beauty industry, including both retail and product development, Scott knew that each woman’s hair is unique. But she also knew that women often share similar hair challenges, including fading natural color, contrasting root color, growth of differently-textured gray hair and volume loss.
TRUHAIR fills a void in the market for easy-to-use hair care—with a specific focus on color—that lets women address those specific concerns while easily recreating the magical results of a salon visit.
TRUHAIR’S groundbreaking formulas combine skin-care quality ingredients from natural extracts with advanced technologies to deliver TRU-ly unique, pro-quality results at home. TRUHAIR now has more than 10 products and is one of the best-selling hair care lines on HSN and other beauty channels around the world.
THE TRU TEAM
Chelsea Scott - Founder and Chief Creative Officer
“TRUHAIR was born out of my belief that if you have a great hair day, everything else falls into place,” says Scott. “Why not help women make that happen easily 24/7 instead of only when they hit the salon?”
- Chelsea Scott
Chelsea Scott was 18 when she walked into a job interview at a manufacturing plant in Milan, Italy, on the hunt for the job that would let her stay longer in the country she’d visited with a friend and now didn’t want to leave. There was 80’s music blasting from a boom box and about 50 young women in lab coats and hairnets taking lipstick bullets off a conveyor belt and hand-inserting them into beautifully-crafted tubes. “Some women were pouring hot liquids into compacts, others applying labels to retail cartons,” says Scott. “I learned this was a manufacturer for some of the most prestigious beauty brands in the world. I ended up staying for three years and developed a real passion for this business.”
Scott has been involved in nearly every facet of the beauty product landscape since then, running retail chains, heading product development for manufacturers and, with her brother Preston Firestein, owning two beauty boutiques and salons in Delray Beach and Fort Lauderdale, FL. In that time she has built a stellar reputation as a hair care expert and innovator.
Her obsession with beauty products led Scott to the realization that there was a void in the market for hair care solutions that let women solve their trickiest hair issues and easily recreate salon looks at home. She and Firestein worked to create unique, natural formulations to address these issues, launching initially on HSN in 2002 and continuing to develop the business, culminating in the launch on HSN of TRUHAIR in 2012. Scott is the on-air personality of the brand and continues to push the boundaries of product innovation, often traveling to far-flung locales to find inspiration and unique ingredients for hair care solutions. She is also a partner in The Beauty Groupe, a management company for brands looking to develop an on-air sales business.
Preston Firestein - Chief Operating Officer
An entrepreneur from the age of 22, when he launched two successful electronics stores in New York City, Firestein collaborated with his sister Chelsea Scott on the opening of beauty boutiques with salons in South Florida in 1998, followed by the launch of beauty brand Chelsea Girl in 2000. He led the business management and operations of the company, which began its collaboration with HSN in 2002. Firestein and Scott decided to narrow their focus on the creation of an exclusive haircare line for HSN in 2006, culminating in the record-breaking launch of TRUHAIR on the network in 2012.
A partner in The Beauty Groupe, a management company for brands looking to develop an on-air sales business, Preston also works closely with Bob Circosta, widely credited as the creator of the home shopping industry, to host educational seminars for other entrepreneurs about the intricacies of live shopping television and how to develop products that will find on-air success.
Ryan Sullivan - Chief Executive Officer
Sullivan became a co-owner and CEO of TRUHAIR and a founding partner in The Beauty Groupe, a management company for brands looking to develop an on-air sales business, in 2014. Since working with TBG and TRUHAIR, he has helped to bring on board additional brands that have potential for television sales, and further honed the TRUHAIR growth and marketing plans.
Sullivan teaches entrepreneurship practices and skills to fellow members of the Tampa Bay business community. He launched the local chapter of Startup Weekend—events held for entrepreneurs looking to develop, pitch and get guidance on their ideas—and currently serves as its advisor and global facilitator. He is also a founder of and contributor for Never Have I Ever (NHIE) Tampa Bay, a popular blog about the mashup of cultural and food experiences to be found in the Tampa area.
Sullivan earned a B.S. degree in 2009 from Syracuse University, with a focus on entrepreneurship and emerging enterprises. Following his move from New York to Florida in 2009, Sullivan earned his Master’s in entrepreneurship in applied technologies from the University of South Florida in 2010.
TRUHAIR by Chelsea Scott and TRUHAIR are registered trademarks of Tru Hair, Inc.